Our values and principles
What we stand for
At Keiko Learning & Consultancy Ltd, we believe education can be a powerful force for change.
Our work is rooted in a shared commitment to dismantling the hidden harms of coercive control by equipping professionals with the tools, understanding, and confidence to respond compassionately, ethically, and effectively.
Although we are a registered limited company, our driving purpose is not profit — it is impact.
We operate with a social conscience and a clear vision: to improve practice, reduce harm, and support trauma-informed systems change. Our goal is to create a sustainable working model that allows us to deliver high-quality education and resources, while supporting modest, passive income alongside our existing professional roles.
Our Core Values
Integrity
We stay true to our values, grounding all of our work in ethical practice, lived experience, and research. We are transparent about what we do and why we do it.
Trauma-Informed Practice
We centre safety, trust, empowerment, choice, and collaboration in everything we create — from course content to how we engage with professionals.
Social Justice
We recognise that coercive control disproportionately affects marginalised groups. Our work actively seeks to challenge inequality and promote inclusive, culturally responsive approaches.
Evidence and Experience
Our materials are built from research, frontline practice, and lived realities. We honour both academic and experiential knowledge.
Sustainability
We are committed to working in a way that supports our wellbeing and allows long-term contribution — not burnout. We believe in meaningful work, not constant hustle.
Our Guiding Principles
Purpose before profit: We prioritise education and systems change over financial gain. Any income supports our mission.
People-focused learning: Our course design reflects the emotional weight of coercive control. We make content engaging, reflective, and humane.
Collaboration and humility: We are always learning. We welcome feedback, acknowledge blind spots, and work with diverse voices — especially those with lived experience.
Accessibility and relevance: We use plain English and strive to make our training useful across real-world settings.
Protecting our independence: By self-funding our work, we retain ethical and creative control over how our content is produced and shared.
Our Vision
To see a world where coercive control is recognised, understood, and challenged at all levels — from frontline professionals to national policy — and where survivors are met with safety, dignity, and belief.
Who We Are
At the heart of Keiko Learning & Consultancy Ltd are two practitioners with a shared commitment to improving how professionals understand and respond to coercive control.
We bring together lived experience, academic research, and years of frontline practice — with one clear mission: to create trauma-informed, accessible, and evidence-based education that drives meaningful change.
Eleanor Laidlaw Brown
Co-Founder, Researcher, Trauma-Informed Practitioner
Eleanor is a registered midwife, health visitor, and trauma-informed practitioner with over a decade of experience supporting women and families across perinatal and community settings. She is currently completing a PhD on coercive control in the perinatal period — the first empirical study globally to explore both women's and midwives' perspectives.
Eleanor is also the developer of the Coercive Control Entrapment Timeline (CCET) — a conceptual model designed to support professional understanding of how coercive control operates. Her work combines deep practitioner insight with academic rigour and a clear commitment to systems change.
James Fraser
Co-Founder, Educator, Curriculum Developer
James brings a background in education, course design, and creative content development. He has a passion for translating complex concepts into clear, accessible learning — and a sharp eye for detail when it comes to curriculum design.
He co-founded Keiko to support the development of high-quality, trauma-informed online training that is emotionally intelligent, professionally grounded, and widely accessible. James works closely on content creation, user experience, and ensuring each course reflects the values at the heart of Keiko.
Why We Founded Keiko
Keiko was created not as a commercial brand, but as a platform for change.
We believe practitioners deserve better tools — and that survivors deserve better responses.
What makes Keiko different is how we deliver our training.
We combine trauma-informed content with accessible, interactive online learning — guided by an avatar and enhanced with AI-driven elements. Our approach is designed to support reflection, emotional connection, and professional growth.
We intentionally build our courses to be more accessible to neurodivergent professionals — through clear structure, visual and auditory guidance, and thoughtful design that reduces cognitive overload. But in doing so, we’re not just making the training better for some — we’re making it better for everyone.
Our training isn’t just a presentation — it’s an experience. One that recognises the emotional complexity of coercive control, and the real-world demands faced by those in health, social care, and education.
We also believe in sustainable working — building a life where we can support our families, contribute to our fields, and make a meaningful difference without burnout.
